In design, some ambigrams highlight a relationship between their form and their content.
Like any other art, ambigrams also hold value for their different meaning and representation under different form. The way an ambigram is used determines the orientation, complexity and readability. It is an art form or other symbolic representation of a word whose elements retain their meaning when viewed or interpreted from a different direction, perspective, or orientation.
An ambigram is a typographical technique that uses written words that can be read from multiple viewpoints, while sending similar or completely different message.
